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Small Business

4 Common Small Business Challenges and Solutions

Entrepreneurship is among the most popular pathways toward financial independence and for good reasons. By starting your own business, you get to generate your own wealth, enjoy the flexibility to pursue what you love and achieve personal growth. However, small businesses face unique challenges which if not handled properly, can make profitability and growth hard to come by. Here are the common issues facing small businesses and how you can overcome them.

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Leveraging Email Marketing Campaigns for Your Small Business

Email marketing is the most effective way to engage and reach your customers. With projected revenue of over $10 billion in 2023, email marketing is a powerful tool to grow your business revenue. The adoption of automation significantly increases the effectiveness of your email marketing campaigns. If you are a small business owner, here are the best email marketing practices you should keep in mind.

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