Email marketing is the most effective way to engage and reach your customers. With projected revenue of over $10 billion in 2023, email marketing is a powerful tool to grow your business revenue. The adoption of automation significantly increases the effectiveness of your email marketing campaigns. If you are a small business owner, here are the best email marketing practices you should keep in mind.

Get personal: Sending your subscribers a relevant and personalized email is a great way to show them they matter. Customers will pay more attention to your small business by simply sending anniversary emails or addressing them by their names.

Write a catchy headline: While the headline is just a line of text, it determines whether your email is opened or not. Your customers receive many emails; a short, direct headline highlighting the benefits is compelling.

Consistent sending schedule: Sending consistent and helpful content is key to keeping an open line of communication with your customers. Regular emails build trust and relationships with your subscribers. It also keeps your small business on top of your customer’s minds.

Other general practices you should put in use include a call-to-action button that guides your subscriber to the next step, segmenting your email list to send content that resonates with your audience, and building an email list.

Why Email Marketing Automation for Your Small Business?

Email automation increases efficiency and saves time. You’ll consistently reach more people with just one email rather than manually creating and emailing each subscriber individually. Automation reduces the weekly hours your employees would use to send emails, and they can concentrate on more important, urgent tasks.

Email marketing automation is affordable. An email workflow is a cheaper alternative that saves your small business hours paid in labor costs. Aside from that, many email automation tools provide free email templates and run detailed reports at will. Therefore, you don’t need to hire analysts and designers.

Planning Your Email Marketing in Advance

Email marketing should be a forethought instead of an afterthought for your business. In fact, the average return on investment in email marketing is $36 for every $1 spent, which is cost-effective for small businesses, according to Litmus. With email marketing, you can easily connect with your customers and create a beneficial relationship with them.

A well-planned email marketing campaign can help you achieve your goals more efficiently by reaching your audience in a personalized way. It’s one of the simplest ways to generate leads, build your email list, and create trust. Email marketing automation saves you time and money by freeing your time so that you can focus on other valuable tasks.