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Posts by NorthPoint Executive Suites

Successful Networking in the Working World

More than 30% of job applicants find new opportunities through referrals and professional connections. Successful networking can open doors to unexpected opportunities that would otherwise prove out of reach. However, you should understand the differences between networking and randomly meeting new people on a night out. Below are a few things you should know to benefit from successful networking.

How to Make Networking Easier

Starting conversations with new people in an organized setting is certainly nerve-wracking. Introverts specifically find it challenging to approach and chat with strangers. However, you should proactively reach out to others to find new opportunities, investors, partners, and employees. Networking is also a primary tool for businesses to gather feedback. Below are a few ways you can make networking easier:

  • Prepare appropriate conversation openers – you should consider the context of your networking opportunity and prepare in advance.
  • Ask follow-up questions – asking follow-up questions helps keep the conversation alive after the introduction statements. Take advantage of the fact that most people like talking about themselves. While at it, be an active listener and deploy tactical empathy.
  • Don’t give up – like other skills; you get better with networking skills with more practice.

Finding the Right People When Networking

While connections are beneficial, knowing the right people to connect with can prove challenging. Below are some tips for finding the right people when networking:

  • Visualize your goals – networking is only beneficial if you know your goals for networking. Knowing what you want to achieve helps you focus on meeting the right people.
  • Research professionals before meeting them – technology and social media have made it easier to find out more about professionals before contacting them.
  • Focus on developing friendships – networking becomes easier if you focus on becoming friends. Interact with people socially before advancing your requests.

Importance of Networking and Making Connections

Networking is beneficial in the following ways:

  • Presents new opportunities – connecting with new people opens the door for new career and business opportunities.
  • Support from high-profile persons
  • Boosts self-confidence – meeting and interacting with new people builds self-esteem and self-confidence.
  • Develops long-lasting beneficial relationships – while networking might prove difficult at first, mutual connections can lead to long-lasting relationships, which might benefit your career or business.
  • It makes you noticeable – those seeking publicity for business or political benefits can leverage networking.


Networking is good for job seekers and entrepreneurs. However, most people make the mistake of networking only when they urgently need something. Ideally, you should network before there’s a need to network. Doing this allows you to connect naturally with different people in your field without your networks thinking you want to use them.

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How The Workplace is Changing in the New Year

Remote and hybrid work continued to grow in 2022, since it’s a good idea for cost-cutting. Thanks to cloud computing, remote work has contributed to business continuity through the pandemic. Here are developing trends that will impact the workplace in 2023.

How the workplace looked in 2022

A recent Gallup survey of over 8,000 employees found 6 percent wanted to only work in-office. Many professionals of various industries have found that working from home allows them the flexibility and work-life balance they desire.

The rising cost of living forced many Americans to demand higher wages the past few years. In 2022 employees gained leverage by further demanding safer and less stressful workplace conditions. Labor shortages for specific skillsets have forced employers to be more cognizant of employee concerns, health and well-being.

What common trends we’re seeing about how the workplace will look in 2023

Micro-training will be the key for many job seekers finding new work in 2023. That means taking quick courses on industry-specific skills emphasizing the basics. A key focus of people pursuing new careers should be to pick something they can learn quickly at an affordable price.

Instead of pursuing a four-year degree, individuals entering new fields should concentrate on certifications and meeting employer requirements. Jumping into software development can start with coding bootcamps.

Microsoft CEO Satya Nadella has identified “productivity paranoia” as a common trend among employers, leading to the deployment of increased digital surveillance. But many professionals now want to avoid overbearing workplaces. A Gympass survey found that in 2022 nearly half of employees saw their well-being decline.

What this could mean for the job market and employment in the new year

Job growth has been strong the past year, along with employers paying closer attention to workplace flexibility and work-life balance. Despite the abundance of job openings in 2022, economic uncertainties such as a possible recession present challenges for many businesses. Big tech companies have already planned to lay off thousands of employees in 2023.

Nevertheless, positive trends affecting employees and the workplace persist. Rising wages, salary transparency and better benefits all factor into what will be meaningful career opportunities for both new and experienced professionals.


While 2022 was an optimistic year for career-minded workers, 2023 poses economic challenges for both employers and employees. The most resilient businesses have focused on choosing the right talent and technology to streamline their operations.

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Benefits of Entrepreneurs Utilizing Coworking Spaces

Coworking spaces have gained much attention in the business world due to the rapid rise of their popularity. These spaces are known for their unique designs, including wide-open office layouts and relaxing work areas for people from various fields. Coworking is a crucial part of the business strategy for an entrepreneur, and it can make the difference between success and failure.

What is a Coworking Space?

A coworking space is an office that is employer-independent. Entrepreneurs and employees of different companies can work in traditional office settings. This movement developed and grew throughout the early 2000s and accelerated significantly following COVID-19. As coworking becomes more popular, large companies are reducing office space costs and encouraging employees to work from home.

Advantages of Using Coworking Spaces as a Business Owner

So, how will a coworking space improve a business owner’s chances of success?

1. Sense of community

A coworking space provides business owners a sense of community they may miss while working from home. A coworking space allows them to interact with like-minded individuals and gain a rounded perspective.

2. Improves creativity and productivity

Business owners can develop the most creative solutions when they interact with others. The experience of working with multiple teams in different fields and industries can provide you with new perspectives and thought processes. A fast-paced office environment may motivate some entrepreneurs, especially if their colleagues are also productive.

3. Flexibility

Flexibility is the main benefit of coworking spaces since it has a wide range of different office and desk layouts that you can choose from to suit your specific needs. Considering that many people and teams share office spaces, your business can easily adjust its coworking plan to accommodate fewer or more employees and only pay for what they need.

4. Networking opportunities

Coworking spaces are social environments that create meaningful connections when workers interact and share ideas. It is incredible how quickly a simple problem-solving conversation can develop into a business opportunity, and a friendly working relationship can grow into a closer friendship.

How Coworking Is Quickly Becoming the Future of Workspaces in Many Career Fields

It’s undeniable that the workplace is changing. Even before the global pandemic, companies were increasingly embracing remote working, and it’s now a trend. But that’s not all. In a time where technology is propelling businesses forward, hybrid work structures are taking root, and coworking spaces are thriving, today’s workplace looks very different than it did years ago.

Coworking spaces play an essential role in supporting the future of work since they are ideal for hybrid work. Coworking spaces have seen rapid growth, which is expected to continue. In addition, these spaces offer business perks and benefits that are becoming increasingly important to entrepreneurs today.


Coworking spaces can play an essential role in the future of workspaces. Through these spaces, business owners foster collaboration by sharing knowledge, collaborating, and supporting one another. There is no doubt that coworking spaces will play an essential role in the future of work due to their many benefits.

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Leveraging Email Marketing Campaigns for Your Small Business

Email marketing is the most effective way to engage and reach your customers. With projected revenue of over $10 billion in 2023, email marketing is a powerful tool to grow your business revenue. The adoption of automation significantly increases the effectiveness of your email marketing campaigns. If you are a small business owner, here are the best email marketing practices you should keep in mind.

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