“Our chief want in life is somebody who will make us do what we can.” — Ralph Waldo Emerson

Whether an established leader or an aspiring entrepreneur, you have led something at some point in your life and can and will lead again. You may have led a friend who needed advice, facilitated a carpool for your neighborhood, arranged a retirement party for a relative, or facilitated a community volunteer event.

An entrepreneur’s personal brand is a foundational part of a company and can go a long way in making or breaking its success.