While running a business during economic uncertainty is challenging, it is also a unique opportunity for businesses to grow by providing innovative solutions. This guide help business owners figure out what to prioritize and consider as they navigate a challenging and uncertain national and worldwide economic situation.
The desire to become an entrepreneur is admirable, but like any significant venture, it takes time and work. You need the right ingredients to succeed as an entrepreneur. So, if you’re considering starting your business, here are the ingredients of successful entrepreneurship.
Email marketing is the most effective way to engage and reach your customers. With projected revenue of over $10 billion in 2023, email marketing is a powerful tool to grow your business revenue. The adoption of automation significantly increases the effectiveness of your email marketing campaigns. If you are a small business owner, here are the best email marketing practices you should keep in mind.
Clear and periodic internal communication strengthens a business. After the pandemic led to a tremendous wave of remote work from home, it’s important for employers to stay in close contact with remote workers. Strong communication is important for both office and remote workers to ensure your team is closely connected with your goals, vision and values.
The focus of any business trying to attract online leads should be on its target audience. Once you decide on who you want to reach through various marketing channels, you can build a customized marketing strategy for different segments of your target market.
The pandemic has impacted the economy in multiple ways including employment and career reassessment. Not only did the shutdowns lead to many small businesses closing, millions decided not to return to their jobs. The result has been tightened supply chains, rising consumer prices, and job shortages.
Job retention is critical for employers due to the high cost of onboarding. Voluntary employee turnover, though, is expected to increase about 30 percent by 2023. The cost of hiring an employee can be as much as a third of their salary, according to a recent Work Institute report. Here are measures you can take to retain your most productive employees and reduce turnover.
Businesses now spend more money on hiring than ever before, as many rely on outsourcing to third-party recruiting firms. The question managers face is: how can the hiring process improve to deliver the best talent? Here’s a look at ways to refine the process.
Entreprenuers have plenty to deal with and get in place when launching a start-up. Some struggle to ever break free of the initial launch beyond the home office space. Oddly enough, many start-ups end up occupying multiple spaces during the early stage of their launch. In some cases, failing to find a home for your business can also lead to you not landing funding for your business launch and expansion.
As a small business owner, you are the chief cook and bottle washer of your business operations.