Email marketing is the most effective way to engage and reach your customers. With projected revenue of over $10 billion in 2023, email marketing is a powerful tool to grow your business revenue. The adoption of automation significantly increases the effectiveness of your email marketing campaigns. If you are a small business owner, here are the best email marketing practices you should keep in mind.
Clear and periodic internal communication strengthens a business. After the pandemic led to a tremendous wave of remote work from home, it’s important for employers to stay in close contact with remote workers. Strong communication is important for both office and remote workers to ensure your team is closely connected with your goals, vision and values.
The focus of any business trying to attract online leads should be on its target audience. Once you decide on who you want to reach through various marketing channels, you can build a customized marketing strategy for different segments of your target market.
The pandemic has impacted the economy in multiple ways including employment and career reassessment. Not only did the shutdowns lead to many small businesses closing, millions decided not to return to their jobs. The result has been tightened supply chains, rising consumer prices, and job shortages.
Job retention is critical for employers due to the high cost of onboarding. Voluntary employee turnover, though, is expected to increase about 30 percent by 2023. The cost of hiring an employee can be as much as a third of their salary, according to a recent Work Institute report. Here are measures you can take to retain your most productive employees and reduce turnover.
Businesses now spend more money on hiring than ever before, as many rely on outsourcing to third-party recruiting firms. The question managers face is: how can the hiring process improve to deliver the best talent? Here’s a look at ways to refine the process.
Entreprenuers have plenty to deal with and get in place when launching a start-up. Some struggle to ever break free of the initial launch beyond the home office space. Oddly enough, many start-ups end up occupying multiple spaces during the early stage of their launch. In some cases, failing to find a home for your business can also lead to you not landing funding for your business launch and expansion.
As a small business owner, you are the chief cook and bottle washer of your business operations.
The coronavirus pandemic brought along several changes in personal and professional lifestyles. Individuals and companies had to adjust to quarantine and isolation measures to contain the virus. The transition from working from offices to remote work or telecommuting is probably one of the significant changes. Pre-COVID, most companies resisted such work models, assuming it will harm company culture and affect productivity.
A survey published by Reuters in 2009 stated that four out of five employees working in the U.S. were dissatisfied with their performance evaluations. Polled workers say they dread them, and many employers feel the same.