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Posts by NorthPoint Executive Suites

Making Your Business More Resilient Amid COVID-19

How to Make Your Business More Resilient Amid Crisis

Business resilience determines its success in the ever-increasing volatility of the business environment. Currently, the world is faced with the COVID-19 pandemic that has left 230,104 people dead.

Coronavirus crisis has changed social behavior, causing an extreme economic crisis that has affected small businesses significantly. Here are some measures to make your business resilient in a time of crisis.

Implement a Remote Work Policy

An ideal remote work policy should encompass effective online communication. It should have a clear guide on how to communicate and when you expect the employees to be online. It is imperative that you reduce movement and travels to curb the spread of coronavirus. If you have any conferences, seminars, and meetings scheduled in the near future, consider holding them virtually.

Luckily, the internet is awash with excellent tools such as Zoom and Google Meet that support video communication. Make use of video calls and video conferencing to get in touch with employees. Meetings and travel make your staff susceptible to coronavirus. The disease is not only a liability to your business but also reduces staff morale. Eventually, you may be faced with many sick leave requests.

Establish Online Sales Strategy

In a time of crisis, it is prudent to change your sales methods to avoid incurring huge losses. Use the power of social media to land new leads and keep your employees earning. Social media and email marketing are a great starting point. In a bid to contain the spread of COVID-19, states have put social distancing measures that have confined many people in their homes. Most buyers have resorted to making purchases online.  Engaging potential customers virtually will boost your online sales significantly.

Have a Recovery Plan

The ripple effects of COVID-19 will be with us years after the crisis is long gone. You therefore need a long-term plan to mitigate the impact of coronavirus on your business. Liaise with business partners, investors, and suppliers to come up with measures of cutting down losses. Your contingency plan should include ways of dealing with staff shortage. Remember to put people first, create a communication plan that keeps employees updated and prioritize on crucial business functions.


Sailing Through a Crisis with a Plan

The COVID-19 crisis is still developing. Business owners are perplexed on how to keep their companies going. When faced with a crisis like COVID-19, your top priority should be employees’ protection, customer support, and risk mitigation. As a savvy small business owner, you need to prepare for recovery and build resilience. This calls for a plan that includes measures such as a shift to online sales. Ultimately you’ll be in a position to pounce at opportunities that arise from adversity.

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Advice for First-Time Managers

Advice for First-Time Managers

Becoming a manager for the first time is a transformational experience. It changes the way others look at you, as well as how you look at yourself. With new responsibilities that focus more around leadership and less around personal production, your first foray into management means you will have to guide your team and redefine personal relationships while you cope with emotions of your own and the people you now lead.

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Managing Your Business' Finances

Advice for Managing Your Business’ Finances

Well-managed business finances provide an easy snapshot for potential investors, partners, and donors while also providing a mirror from which to glean what is working and what is not and where to prioritize resource allocation. Both of these aspects are important to any business but especially to entrepreneurs on the iterative path of innovation and experimentation, growth-seeking, and future planning.

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Online Reputation Management

Protecting the Online Reputation of Your Business

You are looking for a pet care service for your dog for your upcoming business travel. A flyer shows up in your mailbox announcing that “the best pet sitting service in town” is just three and a half miles away. As the adorable puppy photo and promising headline catches your eye, you stand at the end of your driveway scanning the price lists and amenities. Then your neighbor passes by and can’t help but notice the bright flyer you are holding and say, “Do not go to that place. I brought our Prima there last year and it was filthy, and they gave her the wrong food the whole time.” You would probably put that flyer into your trashcan.

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